TIFFANY MASTERSON FROM DRUNK ELEPHANT | CAROLINE HIRONS
#TheBrand | Drunk Elephant
In our new regular feature #TheBrand, Bazaar’s digital beauty director looks into an exciting and efficacious brand taking the beauty industry by storm. This time it’s American export Drunk Elephant, playful put potent skincare that, due to ample demand, launches in the UK this week.
What’s the story?
Picture the perfect indie beauty success story, featuring busy mother-turned-beauty entrepreneur Tiffany Masterson. Forever battling all sorts of skin issues she stripped everything back and relied on a basic bar soap she imported and began selling on the side, meanwhile taking up cosmetic chemistry in her own home.
This led Masterson to identify six ingredients she believes are at the root of skin problems. Termed the ‘Suspicious 6’, she began formulating products without any essential oils, silicones, chemical sunscreens, sodium lauryl sulfate (SLS), fragrance and dyes, and drying alcohol. The result? Her ‘Clean-Clinical’ skincare was born.
What her productsdocontain are the likes of topical acids and African marula oil, which – myth has it – can make elephants drunk, hence the brand’s tongue-in-cheek name.
The packaging is also playful, and confidently competes for your #shelfie space with happy pops of neon and a cute elephant outline forming the logo.
Video: Brand New Focus, Skin Care Edition: Drunk Elephant
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